Follow-up campaigns

From PropertyMinder WIKI

Revision as of 06:15, 6 June 2011

How does the Follow-up Campaign tool help me with relationship marketing?

The Follow-Up Campaign tool on the Client Relationship Management comes with fully automated, pre-scheduled campaigns with events such as holiday greetings, market updates, self-promotion and prospecting messages.

To find the Follow-up Campaign tool:

1. Login to your Toolkit.
2. Go to the Client Relationship Management.
3. Click the Follow-up Campaign button.

What makes up a campaign and how can I create a new campaign?

A campaign includes a pre-written message, e-card design and a scheduled delivery date.

1. Login to your Toolkit.
2. Go to Client Relationship Management.
3. Click the Follow-up Campaign button.
4. Click the New Campaign button.
5. Select your Campaign. Annual is sent once a year. Drip campaigns are messages sent in specified intervals (ex. monthly, weekly)

   Annual Campaigns

   • Choose the recipients. You may send the message to an individual contact, group of contacts or to all of your contacts.
   • You may use our pre-written messages in the Message Library or you may create your own manually.
   • Choose the start date.
   • Enter your campaign details and click Save.

   Drip Campaigns

   • Click on New Campaign to rename it. Hit the Enter key on your keyboard to save the new campaign name.
   • The zero (0) specifies the activation date of your campaign. You must click on 1.New Message then Edit to modify it.
   • Name your message, put a subject and type your text.
   • You have the option to use one our pre-written messages by clicking Copy from Message Library.
   • Click Save.
   • To create the next message, click on Add New Message, and you will be taken to the same Edit message window.
   • When done with all your drip messages, click on Save.
   • Select your recipient(s).
   • Pick your start date, design template and click Activate.

How can I edit/activate a campaign for all my contacts?

1. Login to your Toolkit.
2. Go to Client Relationship Management.
3. Click the Follow-up Campaign button.
4. You will now see a list of all your current campaigns. You can click on STOP next to the campaign name or RESUME. Next to any campaign name, you can see the list of

recipients. Review it and make sure that all clients you wish to receive this campaign are there.

1. If you'd like to delete a campaign, just click on the garbage can icon on the right.
2. To edit a campaign, click on the specific campaign that you'd like to change.
3. To change the message(s) within the campaign, just click on the message title and Edit.
4. To change the campaign name, just click on the its name and rename it. Hit enter on your keyboard to accept the change.
5. To change the date interval, just click on the number and change it.
6. Edit recipients settings. Select "Include all new users" if you would like all your new captured visitors and manually created contacts to receive this message. Select "Include new users from groups" and then check off desired groups to send this campaign to all new clients from the corresponding groups. If you do not want new contacts to hit this campaign's list of recipients, just select "Include new users from groups" and do not check off any group. If you would like to apply these sending rules to all existing clients in your contact list, then check off the option "Apply these settings for all existing contacts".
7. Click Save when you're done

How can I change the scheduled delivery date for the campaign?

1. Login to your Toolkit.
2. Go to Client Relationship Management.
3. Click the Follow-up Campaign button on top.
4. Select the campaign that you wish to change.
5. Option #4 will allow you to put the new date.

How can I choose a different e-Card (design template) for the campaign?

1. Login to your Toolkit.
2. Go to Client Relationship Management.
3. Click the Follow-up Campaign button.
4. Select the campaign that you wish to change.
5. Option #3 will allow you to change the design.